15% off today

from a verified trusted writer

total: $8.51

Essay Topic Ideas for a Course in Marketing

Think of an essay for a course in marketing as a symbol for marketing itself: Through the act of describing, arguing, illustrating, or analyzing a particular topic, you are in essence communicating the value of your essay to your audience. Marketing is the means by which we make a customer aware of the value of our product or service. So in this regard, effective essay writing and successful marketing strategies are quite similar.

If your instructor is allowing you to select your own essay topic, you'll want to choose something that is meaningful to you. As with any other type of essay, choose a topic that you can readily research and that you can sufficiently cover in the limited space of your essay. This first process of topic selection will be one of the most important determinants of the success of your work. Here are eight ideas to get you going:

Use marketing ethics to argue that marketing is good for consumers, competitors, and society as a whole.

Some would argue that marketing, by definition, is evil because it takes away the ability of the consumer to make an uninfluenced decision, it causes unethical competition, and it encourages society to be wasteful. How would you refute these opinions? How can we avoid making stereotypes and invading the privacy of the market audience? Consider how selective marketing could be considered exclusive, and discuss alternatives. What special considerations should be taken for vulnerable market audiences, such as children? Establish some good guidelines for an ethical marketing philosophy.

Discuss a product or service in terms of its economic utility.

Marketing provides to consumers many different types of economic utility: form, place, information, time, possession, task, etc. How does marketing contribute these kinds of utility to a product? What might a marketing team do to ensure that the finished product meets the needs of the consumers in terms of its benefits, such as lower cost and/or better productivity? What options (financial options, for example) are available to increase the product's possession value? How can a good supply chain add time utility, and what are some ways to increase the time value for a product or service?

Analyze a target market strategy for a particular product.

Consider the makeup of the target market, including their geographic location, socioeconomic status, lifestyle, loyalty, etc. How might you group them based upon their reasons for wanting the product? What barriers and advantages to entering the market could you encounter? Mass marketing can sometimes be effective, but differentiated or concentrated marketing may allow you to be more effective on different segments of the market. If you plan to directly market a product, what kinds of databases might be purchased to help the sales team? Keep in mind the psychological nature of target marketing; that is, what can a marketer do to customize his/her message for a particular target in order to create brand loyalty?

Specify an objective for a particular business project, and determine whether or not it is attainable.

In stating the objective, it may be helpful to evaluate the strengths, weaknesses, opportunities, and threats (a SWOT Matrix). What internal and external factors will be favorable and/or unfavorable in terms of reaching your goal? Consider the value chain of your company, and analyze its strengths and weaknesses. What external opportunities and threats will be presented to the company? What kinds of research (such as a focus group or a survey) would be helpful for your marketing manager to conduct an accurate market analysis for the project? If you determine that the objective is not attainable, what alternative objectives might you then consider for further analysis?

Illustrate how effective communication skills are mandatory for successful marketing.

Verbal and nonverbal communication skills are paramount in importance for making your company's message known. Discuss how to be a good listener. What are some helpful tools you can use for effective formal speaking (for example, you can structure your ideas through enumeration, cause and effect, compare and contrast, etc.)? What are some important skills and characteristics to utilize when talking on the phone to a potential associate? When drafting a business letter, how can knowing your audience, purpose, and subject help you to be more persuasive? Consider today's global economy, with its diverse languages and customs, and discuss some of the obstacles and skills necessary to communicate within it.

Discuss the different ways technology applications affect marketing.

Computer software and applications designed specifically with marketing in mind satisfy many needs. How are point-of-sale, accounting, record keeping, etc. needs met by technology? Specifically address the Internet, including the importance of email and the Web, intranets, and especially ecommerce as it pertains to marketing. With the access and affordability of such technologies, what does it all mean for small businesses as well as large corporations?

Argue that the approach is the most important step in the sales process.

Before you can determine a prospective customer's needs, introduce the product, overcome objections, and eventually close the sale, you need to make a successful approach. Establishing a common point of contact with a prospective client, building a relationship with the person, and moving towards product introduction are what this step is all about. How is a business-to-business approach different than a retail approach, and are there similarities as well? Since it can make or break the sale, the approach must be carefully handled.

Discuss the process of suggestive selling for a particular product or service.

A good closer pays close attention to important clues, such as body language or comments made by the customer, in order to generate more revenue through suggestion selling. When is the proper time to suggestive sell - and how can you be careful to avoid "blowing" a sale by being too pushy? Discuss why it's important to keep the customer's point of view in mind, and give him/her good reason for the add-on sale. How do you cross-sell and up-sell, and what are some of the after-sale activities you can use to build repeat clients? Describe a customer relationship management (CRM) system that could work for your product or service.

Buy your papers from the best writing service

Have your tasks done by our professionals to get the best possible results.

total: $8.51

NO Billing information is kept with us. You pay through secure and verified payment systems.


All papers we provide are of the highest quality with a well-researched material, proper format and citation style.


Our 24/7 Support team is available to assist you at any time. You also can communicate with your writer during the whole process.


You are the single owner of the completed order. We DO NOT resell any papers written by our expert


All orders are done from scratch following your instructions. Also, papers are reviewed for plagiarism and grammar mistakes.


You can check the quality of our work by looking at various paper examples in the Samples section on our website.

Special price $8.51/page
Place an order
more than 63,000 times students trusted us to write their papers
9 out of 10 customers recommend us*
92% of our customers have placed more than 7 orders
*data is based on 6,568 customers' feedback received from Jan 1, 2017 till Jan 1, 2018.
Special price $8.51/page
Place an order
Customer #5640

It is the only service where I order my assignments because here you will be assisted be real experts only! Thank you for my high-quality (as always) book report and such a pleasant discount!

Customer #4425

I’m good at math, but book reports aren’t my thing at all. My friend linked me your service, and gotta say, I wasn’t disappointed! Thanks for making sure I didn’t have to waste hours on reading. I liked the speed and impressive word count. That was money well spent!

Estimated Deadline: Tuesday, Jul 21 9:41 PM in Your timezone
Total price: $8.51
Price starts from $8.51
Regular discounts and offers
Excellent results guaranteed
Professional 24/7 support

Our service has received a swarm of positive reviews, around 508 testimonials proving our success rate to be 9.6/10.

  • #5589

    "To be honest, I'm pretty tired of writing about all those symbols, characters, and images in the novels. So, glad to have found your service! Your writers know how to prepare a perfect essay in two shakes ;) Thanks for fast delivery!"

  • #5539

    "My presentations are usually dull, but the project I've ordered here was amazing! Thank you for taking into consideration my needs and requirements. Special thanks to your support agent Peter who answered my questions at 4 am :)"

  • #4939

    "Thank you for saving my grade! Completely forgot about that damn report, and you were a real lifesaver!"

  • #4591

    "Hate all these papers, but this service is my real salvation :) I can enjoy my free time without insomnia and books and get an A! Especially, I like the revision option - very useful when your prof's requirements are crazy."

  • #3245

    "I like how the writer communicated with me, clarified all the details and provided the paper I wanted. He was very loyal with me and my numerous requests for revision) You do what you advertise, high quality paper followed all my requirements!"

  • #2667

    "Definitely liked my paper. Research paper on social marketing and company analysis of IBM was done on time. Writing was up to my requirements with relevant sources used. "

Our Process
provide Instructions
pay for the order
stay in touch with your writer
receive your paper
order now
don't miss
your discount