What is White Paper Writing? Aug 16, 2012
White paper writing intends to educate people and persuade professionals to take to your product. In other words, it is also a technical report in the modern industrial world that describes a particular technology or a newly developed product that can be applied to seek out a specific issue. An impressive white paper document is educational, informative and designed to reveal its advantages and the latest technology in use. White paper writing
can be very challenging as it necessitates a profound understanding of the technology incorporated in a product and how this technology is applied in solving some of the basic technical problems faced by professionals. White paper writing requires you to carefully describe the problems faced by the customer, the vendor's technology and why this technology stands out among the competition. A well written white paper
document helps a new consumer better understand what is being sold by the vendor, what are the primary benefits of using this new product and how it could solve his existing problems.
Types of White Paper Writing
Unlike marketing documents, the white paper document is more detailed and helps to solve issue associated with products. There are two types of white paper writing, one is the technical white paper and the second is the marketing white paper. Both categories are intended to help market your product better to a larger audience.
- 1. Technical white paper writing
This type of writing conveys useful information in a clear and comprehensible style to a specific user. They generally communicate with the reader through impressive writing, designing, web pages, and reports from the lab, newsletters and other qualified documents. Knowing your audience well is the first criteria to succeed in communicating solutions to problems that nobody else can identify.
For example: within an organization there are interdisciplinary groups working on two separate problems. One of them has knowledge, while the other group does not have, and in such a situation this technical document comes in handy to bridge the gap between the two. Technical white paper writers are known to put the truth in words, and this information is transferred to the reader who benefits from the accuracy of what is presented in the document.
2. Marketing white paper writing
It is concerned with creating consumer awareness, (know your content) unveiling new products and services by equipping readers with the knowledge on how to use their product and how it compares to the market competition. It is a sort of guide (thumb rule) for marketing enthusiasts in the arena of operations, sales, marketing and logistics. It also demonstrates how to prioritize and identify new growth opportunities to bring in revenue through statistical data analysis of the business. The main focus is to analyze available data and resources, map value chains, understand the revenue bucket from client industries, evaluate enterprise attention and also gather knowledge on pricing. Strategists from the market research have an intrinsic job to sieve through data to get to the heart of the information.
Many organizations use case studies and study today's top brand leaders and marketer stores to get into the mind of the researcher. The general composition of a white paper writing consists of at least 5-7 pages of text that comprises of an introduction to a new product, technical specifications, setting requirements, additional support, ensuring product meets requirements and maintenance. back to all posts